The History of Detergents

Not long before in the history of mankind, detergents were unheard of. All what the then-civilized gentlemen and ladies needed was just a wash with water…and nothing more! As we grew up, and a lots of things like Industrial Revolution and World Wars kicked in, the demand for soaps and detergents started to increase, not just in terms of volume, but also in terms of the intensity of the dirt and stains that they fought. Therefore, the detergent or the detergent soap had not only to be an effective wash-chemical but also an effective stain-remover! This mandated the washing powder formula to be something entirely different than what it classically was! Just like many other technologies that we take for granted, this was, again a contribution from...

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White Spells Unity

The title alone covers what needs to be stated? Well… Yes! Looking at History throughout, it’s been white that unified people! Let’s take a few things. The Church – it was seen as the single largest unifying force after the disintegration of the Roman Empire. The clergy, primary clad in white, was one of the reasons we have something called ‘Europe’ today. They managed to pull together, in the name of God, all the separated Empires…back in the days when there was no Germany but Prussia and Bavaria, and there was no France but the Kingdom of the Gauls, and when Austria was more powerful than what it is today. It was the white attire that paved way for the modern Europe, and the Modern World at large. Now let’s look at something...

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What's in a name??

This is a question all brands perennially face – be it centuries old one, or be it a startup founded day before yesterday.   When ours is a brand that 20 years strong in the industry, we do have a story, or rather, a history behind a simple name – Challenge!   The word is not as simple as it sounds to be. It’s got much more to it than the sound – there’s a deep profundity in the name.   When we incepted the name, what we had in mind was the issues that women of the day faced – those were the days when washing machines were a luxury, and women were given the default responsibility to wash clothes. And the ‘salavaikkal’ was a default setup in each home.   Those were the days when white...

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The Importance of being white!!

Relax! The post has got nothing to do with racism. And it is such an irony that this post comes on the birthday of the great leader Nelson Mandela!   While we have nothing in particulr about any color, we have to give in to the fact that when it comes to clothes, the white ones are more preferred to any other color or shade! As in one of the comedies by Chinna Kalaivanar Vivek, it’s not for no reason that the doctors, advocates, political stalwarts, greats like AVM brothers and even SuperStar Rajinikanth prefer white in their public appearances.   While white clothes are preferred over many other colors, it is an irony that what, in itself has many colors. While some of it is intentional, others are surely not. This not-so-white white negates the effect of...

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