Tips to wash white clothes

Almost all of us in our wardrobes have white as a colour. It's traditional, it goes with everything and in the humid mid-summer months, it manages to keep us calm. Sadly, white fabric discolouration has one major question! Whether it's baby drool on our back, a grass stain on our jeans, or the infamous sweat stains under our shirts, making the white clothes look clean can be challenging. Our garments are a hideous shade of brown until we know it. But it doesn't have to be they. Know how to scrub white sheets, then say goodbye to dead, grey skin. It's time to say hello once again with these brilliant hints and tricks to brighten up white tops:   Wash with Warmest water: Using hot water or the warmest available water approved for the fabric to help...

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The awesomeness, the pride!-White

The Awesomeness of White in Popular Culture Science describes white as a combination of all the possible wavelengths. White has been one of the most special colors ever since the inception of the concept of colors. White has been the symbol of a lot of positive emotions like peace, serenity, divinity and even love. What has made this color special that it was adopted by some of the greatest personalities and greatest movements to have ever graced this planet?   White, the Divine Color!   Ever since the inception of religion, people have always wanted a color to signify or represent the holiest state one can be. While the Eastern religions like Hinduism and Buddhism do not ascribe to this idea of holiness which is elevated, the Abrahamic religions have always...

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What's in a name??

This is a question all brands perennially face – be it centuries old one, or be it a startup founded day before yesterday.   When ours is a brand that 20 years strong in the industry, we do have a story, or rather, a history behind a simple name – Challenge!   The word is not as simple as it sounds to be. It’s got much more to it than the sound – there’s a deep profundity in the name.   When we incepted the name, what we had in mind was the issues that women of the day faced – those were the days when washing machines were a luxury, and women were given the default responsibility to wash clothes. And the ‘salavaikkal’ was a default setup in each home.   Those were the days when white...

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White Spells Unity

The title alone covers what needs to be stated? Well… Yes! Looking at History throughout, it’s been white that unified people! Let’s take a few things. The Church – it was seen as the single largest unifying force after the disintegration of the Roman Empire. The clergy, primary clad in white, was one of the reasons we have something called ‘Europe’ today. They managed to pull together, in the name of God, all the separated Empires…back in the days when there was no Germany but Prussia and Bavaria, and there was no France but the Kingdom of the Gauls, and when Austria was more powerful than what it is today. It was the white attire that paved way for the modern Europe, and the Modern World at large. Now let’s look at something...

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The Importance of being white!!

Relax! The post has got nothing to do with racism. And it is such an irony that this post comes on the birthday of the great leader Nelson Mandela!   While we have nothing in particulr about any color, we have to give in to the fact that when it comes to clothes, the white ones are more preferred to any other color or shade! As in one of the comedies by Chinna Kalaivanar Vivek, it’s not for no reason that the doctors, advocates, political stalwarts, greats like AVM brothers and even SuperStar Rajinikanth prefer white in their public appearances.   While white clothes are preferred over many other colors, it is an irony that what, in itself has many colors. While some of it is intentional, others are surely not. This not-so-white white negates the effect of...

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The History of Detergents

Not long before in the history of mankind, detergents were unheard of. All what the then-civilized gentlemen and ladies needed was just a wash with water…and nothing more! As we grew up, and a lots of things like Industrial Revolution and World Wars kicked in, the demand for soaps and detergents started to increase, not just in terms of volume, but also in terms of the intensity of the dirt and stains that they fought. Therefore, the detergent or the detergent soap had not only to be an effective wash-chemical but also an effective stain-remover! This mandated the washing powder formula to be something entirely different than what it classically was! Just like many other technologies that we take for granted, this was, again a contribution from...

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