What's in a name??
This is a question all brands perennially face – be it centuries old one, or be it a startup founded day before yesterday. When ours is a brand that 20 years strong in the industry, we do have a story, or rather, a history behind a simple name – Challenge! The word is not as simple as it sounds to be. It’s got much more to it than the sound – there’s a deep profundity in the name. When we incepted the name, what we had in mind was the issues that women of the day faced – those were the days when washing machines were a luxury, and women were given the default responsibility to wash clothes. And the ‘salavaikkal’ was a default setup in each home. Those were the days when white...Read More