What's in a name??

This is a question all brands perennially face – be it centuries old one, or be it a startup founded day before yesterday.   When ours is a brand that 20 years strong in the industry, we do have a story, or rather, a history behind a simple name – Challenge!   The word is not as simple as it sounds to be. It’s got much more to it than the sound – there’s a deep profundity in the name.   When we incepted the name, what we had in mind was the issues that women of the day faced – those were the days when washing machines were a luxury, and women were given the default responsibility to wash clothes. And the ‘salavaikkal’ was a default setup in each home.   Those were the days when white...

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Garment Care Tips

Most of the time, damage to clothing can be attributed the way we use it.  Try these tips below and do your part in preserving your fine garments:   Always apply lotions, makeup and hair spray before you put on your clothing. The alcohol and other chemicals present can cause damage to your garment.   Toothpaste can contain bleaches that can remove color from your garments. Even a small amount of toothpaste can cause coloration on your garment to be permanently damaged.   Garments that are worn directly against your skin such as dress shirts and blouses should be cleaned each time you wear them. After repeated use, soil and stains become much harder to remove and often become permanent.   Never, ever, rub a stain! Rubbing can cause damage...

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