The Essential for the Millenial

What was once common knowledge is no more—since the decline of home economics, it seems that millennials are ill equipped to handle some of the most basic tasks, such as caring for their clothing. Pamela Norum, a professor in the Department of Textile and Apparel Management in the University of Missouri College of Human Environmental Sciences,studied more than 500 female baby boomers and millennials (between ages 18 and 33) regarding clothing care. She found that four major areas took a hit in the younger generation: sewing, hemming, button repair, and general laundry knowledge. While it’s unsurprising that baby boomers are more knowledgeable when it comes to clothing repair, Norum is concerned that carelessness might be contributing to the 14.3 million tons of...

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The Pride of Mumbai

  Just next to Mahalaxmi railway station on the Western railway is the famous Mahalaxmi Dhobi Ghat of Mumbai. It can be easily see from the flyover of Mahalaxmi station. You can make out its one of the places to visit in Mumbai, as you can find many tourists with their huge cameras, trying to capture the sight. Dhobi Ghat is an open air laundromat, with rows of concrete wash pen, each fixed with flogging stone. Said to be formed in 1890 to serve the city's British and Parsi community, it achieved the world record for largest number of people hand washing simultaneously at the same place. So when you are crossing the Mahalaxmi station flyover next time, just have a peek into one of the world's largest laundromat, its worth a watch.

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Colors and the Emotions

  Colors are not just a mere eye-reception characterized by the wavelength alone. Colors carry with them, a very humane quality called emotions!!   From the image, it’s quite evident that the color you wear talks a lot about who you are, and also about your mood on that particular day. We have to admit that we are generally proud of what we wear, and we mean it when we wear it!!   But what happens at times is that we kinda miss out on wearing the color we want to - not because of you but because of the fading in colors, and not because of the cloth but because of the washing detergents ie. the soaps and powders we use. We at Challenge are concerned about the fidelity of colors, and we strive to retain them after every wash as much as...

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The History of Detergents

Not long before in the history of mankind, detergents were unheard of. All what the then-civilized gentlemen and ladies needed was just a wash with water…and nothing more! As we grew up, and a lots of things like Industrial Revolution and World Wars kicked in, the demand for soaps and detergents started to increase, not just in terms of volume, but also in terms of the intensity of the dirt and stains that they fought. Therefore, the detergent or the detergent soap had not only to be an effective wash-chemical but also an effective stain-remover! This mandated the washing powder formula to be something entirely different than what it classically was! Just like many other technologies that we take for granted, this was, again a contribution from...

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How to remove blood-stains – Challenge Helps

Blood stains are really a pain – be it the causative of it, or be it removing it! Removing blood stains, if not done properly, might irreversibly damage the clothes, rendering the most awesome-looking dresses awful and unwearable. We do not like things that way (not that anybody would, but Challenge Soaps take a special pride and care in clothes) – which is why we have come up with this solid method on how to remove blood-stains from your clothes. A dried blood stain on your fabric can still be removed. There are different removal methods to use but make sure to use a method fitted for the type of fabric you have. You wouldn’t want to cause damage to your fabric. And whatever method you use, make sure to pretest the solution you are going to...

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Cloth Washing Tips

The key to a great wash of clothes start way ahead of even actually soaking them! It starts right at sorting clothes for wash. Those little instructions you see on collar-tags or waist tags are really important. Clothes are, in way, like people - bad company spoils them! ;) Here are Challenge Soap’s Tips to ensure a better sorting: By fabric: Separate delicate fabrics that require a gentle cycle from heavier items. By colour: Separate whites from colours, and pastels from dark colours.   By soil level: Soil can travel from one garment to another so wash heavily soiled garments  separately. Lint: Check pockets and remove tissues before washing. Wash heavy lint shedders, especially blankets, chenille bedspreads, rugs and wollens separately, and...

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How to Remove Ink Stains - Challenge Helps

The first thing to know about ink stains is that they fall into a few different categories. Water-based ink stains are easier to remove. These are usually inks like washable markers. Permanent ink stains can be a nightmare to remove. These include most permanent highlighters and markers. Ballpoint ink can be tricky to remove, but responds well to treatment – sounds like taking over England’s bowling attack! Water-Based Ink Stains   Lay the stained clothing on top of a clean dry towel or cloth. Apply water to the stained area and blot with another clean cloth. While you blot, the stain will begin to transfer onto the cleaning cloth. Apply a small amount of liquid laundry detergent onto the ink stain and allow the fabric to sit for between 3-5...

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The Food Fad...Forever!!

We have evolved, and we have grown to be civilized...but the need for food has never stopped, or hasn’t evolved - we have never evolved with that feeling. When we are hungry, we want to eat - period! This feeling has been beautifully captured in the song by Ilayaraja “பசிக்கிது பசிக்கிது தெனம் தெனம்தான்!! தின்னா பசியேதும் தீர்ந்திடுதா!!!”   While the need for food has not evolved much, the way we take care of food has evolved a lot! Humans have come to realize the importance of mouth-care. So much importance has been given to oral-care that it has been used as a factor to woo women into falling in love with men!!   We at Challenge Soaps and detergents have also realized the importance of oral-care, and the need for it as much as the...

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The Auxiliary Awesomeness - Dishwash Bars

While food, clothing and shelter have remained the basic needs of human beings; there have been auxiliary needs that have risen around the basic needs! We have established perfection around these auxiliary needs, and the need to better that perfection only increases as we become more and more civilized, or uncivilized! One of those sidekicks that evolved with food is the need for dishes, and consequently, soaps and detergents to clean them! With the likelihood of diseases and the endurance of germs increasing, it becomes progressively difficult to formulate soaps and detergents for dishes that are heavy on the dirt and germs, and light on the skin and vessels. Challenge Soaps and Detergents, with pride, brings you the best soaps and detergents for your dishes. We have brought...

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The Riot of Colors - The Kollywood Way

There is this song called “Pachai Nirame Pachai Nirame” from a cult-classic from the Tamil Industry called Alaipayuthe. This song is an evergreen favourite - the lyrics, the music, the chemistry of the stars, the picturization..almost everything in the song is perfect that no one would be able to hate this song. And we at Challenge Soaps and Detergents are not an exception to this ‘liking’, and more than these superficial factors (according to us), it also talks about the essence of a couple of things that we deal with as a part and parcel of our everyday life - white, colors, love and the lovely ladies!!   The song inspires any person who’s listening to it into enjoying and getting the complete essence of what colors would mean!!!...

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The Importance of being white!!

Relax! The post has got nothing to do with racism. And it is such an irony that this post comes on the birthday of the great leader Nelson Mandela!   While we have nothing in particulr about any color, we have to give in to the fact that when it comes to clothes, the white ones are more preferred to any other color or shade! As in one of the comedies by Chinna Kalaivanar Vivek, it’s not for no reason that the doctors, advocates, political stalwarts, greats like AVM brothers and even SuperStar Rajinikanth prefer white in their public appearances.   While white clothes are preferred over many other colors, it is an irony that what, in itself has many colors. While some of it is intentional, others are surely not. This not-so-white white negates the effect of...

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Hats off Rohit Sharma!!!

Today is an unforgettable day in the history of cricket, and even more so in the history of Indian Cricket. There’s one more person who’s entered the record books, and it is a record that will not be broken that easily!!!  We at Challenge Soap take pride and pleasure in congratulating the legendary Rohit Sharma, the man of double double centuries!! It’s a proud moment for the game, and for the nation!!!  We at Challenge Soaps share a passion and the feeling with Rohit Sharma… and that’s what made us what we are now!!  It’s about everything he has taken up: class, consistency, judging the situation, rising to the occasion, and above everything, economic-efficiency!! If you think about them, it’s all what Challenge Soaps...

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Garment Care Tips

Most of the time, damage to clothing can be attributed the way we use it.  Try these tips below and do your part in preserving your fine garments:   Always apply lotions, makeup and hair spray before you put on your clothing. The alcohol and other chemicals present can cause damage to your garment.   Toothpaste can contain bleaches that can remove color from your garments. Even a small amount of toothpaste can cause coloration on your garment to be permanently damaged.   Garments that are worn directly against your skin such as dress shirts and blouses should be cleaned each time you wear them. After repeated use, soil and stains become much harder to remove and often become permanent.   Never, ever, rub a stain! Rubbing can cause damage...

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The Kick of Vibrant Colours

This is that part of the time when fans all over the world lose their minds, and fans in India lose their sleep and minds! Yes!! It’s time of the FIFA World Cup 2014!! With 32 countries competing for the cup, the words like “jersey,” “Goal,” and “penalty” will be frequently heard in the news these days. Argentina, Brazil, Germany, Spain and Portugal will become famous countries as opposed to India and Australia! Names like Christiano Ronaldo, Lionel Messi and Neymar will become more common these days. Facebook will be flooded with statuses related to football!! And the whole world goes crazy!! One of the most distinguishing features of this Football (soccer to the Americans) is the vibrant color of the Jerseys that the players...

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White Spells Unity

The title alone covers what needs to be stated? Well… Yes! Looking at History throughout, it’s been white that unified people! Let’s take a few things. The Church – it was seen as the single largest unifying force after the disintegration of the Roman Empire. The clergy, primary clad in white, was one of the reasons we have something called ‘Europe’ today. They managed to pull together, in the name of God, all the separated Empires…back in the days when there was no Germany but Prussia and Bavaria, and there was no France but the Kingdom of the Gauls, and when Austria was more powerful than what it is today. It was the white attire that paved way for the modern Europe, and the Modern World at large. Now let’s look at something...

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What's in a name??

This is a question all brands perennially face – be it centuries old one, or be it a startup founded day before yesterday.   When ours is a brand that 20 years strong in the industry, we do have a story, or rather, a history behind a simple name – Challenge!   The word is not as simple as it sounds to be. It’s got much more to it than the sound – there’s a deep profundity in the name.   When we incepted the name, what we had in mind was the issues that women of the day faced – those were the days when washing machines were a luxury, and women were given the default responsibility to wash clothes. And the ‘salavaikkal’ was a default setup in each home.   Those were the days when white...

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